Our Story

PT. Calbee Wings Food was established in mid 2014, a joint venture between Calbee, no. 1 snacks maker in Japan, and Wings, a leading FMCG (fast moving consumer goods) company in Indonesia. 

Ever since Calbee Wings Food was formed, we have been striving to bring taste and fun, and enhance the well-being of Indonesians by bringing the power of nature. Customers are always at the heart of Calbee Wings Food. Therefore, we are committed to provide quality products and services. We ensure meticulous quality control throughout the entire process from breeding and cultivation of raw materials, procurement, manufacturing and retail, so that we can provide our customers with products they can trust. 

We are also committed to innovations to deliver products that delight our consumers and enhance their well-being as well as everyday fun. 

With our corporate message, “Harvesting the Power of Nature”, we will continue to innovate toward our vision of “Earning the respect, admiration and love of Indonesian consumers.”


To be the most admired Snacks company in Indonesia by bringing the power of nature to enhance the well-being of Indonesians.


To earn respect, admiration and love of our consumers, customers, suppliers, distributors, employees and shareholders

  • Consumers: Provide them products of superior quality and meaningful innovation at affordable price to enhance their everyday fun
  • People: Strive to make Calbee Wings Food a place where our employees can contribute and develop fullest potential
  • Partners: Become trusted partners of our suppliers, distributors and retailers
  • Shareholders: Delight shareholders with sustainable growth 

Our History

  • Matsuo Food Processing Co., Ltd. was incorporated in 1949 to succeed Matsuo Food Industry, in Hiroshima.
  • Wings was established, initially only producing and selling cream detergent
  • Matsuo Food Processing Co., Ltd. name was changed to Calbee Foods and Confectionery Co., Ltd.
  • Wings entered Food & Beverage industry (Wings Food)
  • Calbee Wings Food joint venture was formed 
  • Calbee Wings Food factory first ground breaking 
  • Launched first 2 brands: Potabee potato chips & Krisbee French Fries